Location

London Virtual studio & Livestream

Stats

21.1 Million 3+ sec views on livestream

21.3 Million total livestream reach

24.2 Million total World Class social reach

44 Million total earned social reach

3.9 Million Influencer & partner posts reach

191K Influencer engagement

5.4% engagement rate on World Class social

2,012 earned media articles

5.49 Billion earned media reach

90% positive or neutral sentiment

Location

Sydney Australia

Stats

37 Million total WC social engagement & reach

10.5% engagement rate on World Class social

523+ posts shared by talent

4.9 Million combined talent potential reach

1,008 earned media articles

2.31 Billion earned media reach

95% coverage mentioned 1 Diageo Reserve Brand or more

99.5% positive or neutral sentiment

Location

São Paulo, Brazil

Stats

52 Events across 4 dates

+1000 Attendees

+60 media interviews

1,282 earned content created & shared by talent

1.34 Million overall Talent reach

3,288 Earned media articles

99% earned media includes brand name mention

6.1 Billion potential earned media reach

10.51% avg. World Class social engagement rate